Media Effects by Potter W. James

Media Effects by Potter W. James

Author:Potter, W. James
Language: eng
Format: epub
Publisher: Sage Publications Inc.
Published: 2017-11-13T14:39:49.805746+00:00


Exhibit 10.3 Further Reading on Profiling the Triggering of Fear

Baseline Factors

Message Factors

Individual differences in vividness of mental imagery influence the emotional impact of frightening images of UFOs in television shows (Sparks, Sparks, & Gray, 1995)

Triggering of emotions such as apprehension of victimization can be reduced when news stories present more quantitative data that contextualize the rates of crime (Berger, 1998)

Negative video (graphic images of death, maiming, and injury) increases the self-reported negative emotional impact of the story, thus making it more arousing and more negative (Lang, Newhagen, & Reeves, 1996)



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